In Peterson's article on the birth of rock and roll, he clearly states that there are six main factors that created the opportunity for rock and roll to emerge. These are: law, technology, industry structure, organisation structure, occupational career and market. Although he eloquently explains these factors in great detail, we could say that there are several weaknesses in his article, and we can ask ourselves why indeed he chooses to dismiss the most important factor itself which is the music.
Peterson distances himself from the music and never actually analyses how rock and roll came to be so popular. From the article it is very clear that Peterson's interest lies in the structure of the industry and not in the music itself. When Peterson talks about the technology and the development of the vinyl 45 rpm which was a major technological innovation to the advent of rock, he also goes on to note the importance and development of the transistor radio receivers which were introduced in the mid-1950's. Peterson states that the arrival of cheap transistor radios and the development of the Top 40 radio-as-jukebox format meant that a much larger number and far wider range of music was exposed to the audience. However this did not mean that by having lightweight compact transistor radios that operated on small flashlight batteries that suddenly rock was now being heard more often on the radio, this would not make a change as radio stations had already been playing rock and roll for the share of the market who were interested in it.
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This is a pretty good outline of the strengths and weaknesses of Peterson's perspective. In fairness to Peterson, he does cover the point you raised about increased airplay through a number of legal and regulatory developments. However, I certainly take your point that the ability of the teenage audience to listen to THEIR music on portable radios would not have had so much impact without the development of a striking new sound. Indeed, It is in this area of the developments that shaped the sound itself that Peterson falls rather silent.
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