The audience does play a large and important role in the production of meaning in popular music. Music means different things for different people and when listening to music we each come to our own conclusions and make our own meanings from the song. I guess you could say its like politics, a way of making yourself get heard and have a voice and a way to express yourself. For example, in rap music common themes are to do with racism and all the struggles one has been through, for fans of this style of music they will be able to relate to it and make some kind of meaning, but for someone who isn't interested it will not mean anything to them. It is there way of being heard and expressing themselves.
Songs such as world cup or theme tunes are there for novelty and people don't really pay any attention to the actual words, it is for fun and does not mean anything in particular to them.
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I am afraid this is the weakest of what has , overall been a good series of blog posts. I had rather hoped to see some discussion of the relationship between industry, artists and audience, and the way that the tension between them often work to define meaning in popular music. Sadly what we have is a reasonably well written discussion of why people like what they like.
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